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The Perfect MLM Elevator Pitch

June 18, 2014, 8:25 am
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MLM Elevator Pitch, MLM Elevator Speech

The perfect MLM elevator pitch or elevator speech is a small message that packs a punch.
Elevator Speech
Definition: A very concise “teaser” of your life that is laced with clues on who you are and what you do in order to generate enough interest and intrigue that others will want to know more about what you do, all in the time it takes to ride an elevator—say, 30 seconds to 2 minutes!
Now that you know what an Elevator Speech is, here are 6 tips for mastering it. The Elevator speech is a courtesy of Brian Gill - Vice president Marketing Communications MonaVie.
1. The intro: observe, care, & cater
Gone are the days of meticulously developing one single elevator speech that will presumably cover every situation. Rote messages are comparable to receiving an email from some prince in a mysterious village that wants to share his riches with you.  You didn’t sign up for his email, but it came any way, out of the blue, without any consideration.
So before you plow ahead with your in-person spam and blurt out a prepared message, you must always assume that the person you are talking to is tuned in to WIIFM (What’s in It For Me?). So make it about them and focus in on their needs.
  • First, observe… their dress, their eyes, their facial expression, what their holding…etc. What’s unique about them?
  • Second, care… about them. As you are observing them do so without judgment or scrutiny. In order for this to work, you have to care. Besides, the person next to you—with layers peeled away—is really not all that different from you.
  • Third, cater… your first question. After you have consciously done the first two steps, you should be able to easily tailor your question toward the individual. Here are some examples: “That’s a nice suit, what do you do for a living?” “Looks like you are headed to the gym; where do you go?”
This first step is all about being interested.
2. The segue: start with an interesting opening line
Listen intently to the person's response to your lead question. Their response is part of their story, part of their experience, part of who they are. Empower that connection by listening and responding. 
And, don’t be surprised if the same question you asked boomerangs back to you. When this happens, it’s time to tell your story, and all the best stories in history begin with an interesting, if not intriguing, opening line. Check these out, for example:
It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. —Pride and Prejudice by Jane Austen
It was the best of times, it was the worst of times… — A Tale of Two Cities by Charles Dickens
Somewhere in la Mancha, in a place whose name I do not care to remember, a gentleman lived not long ago…. — Don Quixote by Miguel de Cervantes
In my younger and more vulnerable years my father gave me some advice that I've been turning over in my mind ever since. — The Great Gatsby by F. Scott Fitzgerald
So, what’s your opening line? What’s the beginning of your story? Here are some possible examples: “You know, I work for the kind of company where everybody is rewarded for their contributions and not their title.” “I spend my time helping others earn an extra $500 a month by becoming sharers and givers.” “I love working out just as much as I love mixing up a delicious protein shake afterward for recovery.”
3. The unadorned: keep it simple & remove bloated sentences
However you begin or end, remember to keep it simple. The ease of what you do, what your life is like, and where you are now needs to sound seamless.
Use words and phrases that elicit interest from your prospect, and not words that mean something to you—given you are already a MonaVie distributor! Don’t dive into Active vs. Qualified jargon or use complex direct selling terminology that will confuse the person.
Simplify your message and confidently broadcast how fun and easy MLM can be. And much like you began, you will want to end with an intriguing cliff hanger to prompt a response. 
“I spend my time helping others earn an extra $500 a month or more by becoming sharers and givers. It’s truly been one of the most rewarding things I’ve ever done. Plus, the products we share are incredible. I started doing it part time two years ago, and I’ve never looked back. It’s something that has given me the opportunity to pursue my passion and have extra time to spend with my family.”
4. The call to action: presenting the next steps
If you have an intriguing opening line and hook, the person you are talking to might naturally begin asking you questions. This is ideal, because you will know by their questions that your elevator speech has done its job at piquing their interest and you can naturally move toward setting up a meeting. 
But if the person you are talking to doesn’t respond by asking questions, you can insert a clear and concise call-to-action question at the end.
Example: “You’re no different from me, and I’ll bet this is something you can do and excel at as well. Can I call or email you tonight with more information?” Or, “Will you come to a free meeting with me tomorrow to learn more and taste the product?”
Because time is tight, your goal is to meet them again under more favorable circumstances. A crowded subway or elevator is not the place to outline everything. 
5. The technique: practice, record, & repeat
Nothing can be more powerful than watching yourself in action. Professional athletes watch tapes of themselves in order to improve the fine intricacies of their golf swing, pitching motion, swimming stroke, or overall timing. Hollywood stars do the same thing to make sure their facial expressions and movements fit the character they're portraying. 
You need to do the same. Create a real-life situation and set up your phone or camera and record yourself giving your elevator speech to a friend or spouse. Then replay the recording to watch yourself in action and visually see what you may need to improve upon.
  • Do you talk too much with your hands?
  • Do you avoid making eye contact?
  • Do you tend to sway back and forth when you talk?
  • Do you sound overly excited vs. passionate?
  • Do you sound monotone?
To polish it up even more, get feedback by asking your upline to hear your speech. They may be able to offer some amazing tweaks.
Then practice it again and again and again, until you feel confident and comfortable. Notice that we didn’t say “until your speech is perfected.” Truth be told, you will always feel a little bit nervous when approaching a complete stranger, and authenticity will actually go a longer way than an absolutely perfect speech. But as you practice your speech, this will become easier and more comfortable.
Just don’t get hung up on being perfect, because once you get the basics down, you can work on changing it up and adapting it to different situations and personality types. You want to get to the point where you can begin practicing emotional, humorous, serious, casual, or hurried approaches.
6. The waiter: serve the rest of the "tables"
Finally, remember that just because you are practiced and polished, it doesn't mean everyone will automatically be drawn in and say Yes. Some people will still say No, and that's okay. Learn what you need to learn from the experience and get ready to reach out to the next person.
The main thing is to not take rejection personally, which is so easy to say. Personal rejection is one of the toughest things to experience, and some rejections are harder to swallow than others. Dealing with rejection is an ongoing task. However, accepting a No is merely part of the process for finding those who say Yes.
Think of yourself as a waiter offering coffee to customers throughout an entire restaurant. Some customers will say "no, thanks" or "I have plenty" or even, "Ugh. I hate coffee!" But the waiter doesn't stop serving the rest of the customers, because three people said No. They continue to offer the coffee, searching for those who would like to have what they areoffering.  
And that's pretty similar to what you are doing. By using your elevator speech, you are providing the person with enough information so they can see if what you are offering is right for them and for their life at that particular time. If the answer is No, then don't be afraid to approach the next "table."
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Anna Tsarnenko – Talk Fusion Diamond Elite From Russia

June 18, 2014, 8:26 am
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Anna Tsarnenko, Talk Fusion, Russia

You don’t have to be a sales pro or marketing guru to succeed with Talk Fusion. If anyone exemplifies this fact, it’s Talk Fusion Diamond Elite Associate Anna Tsarnenko of Russia.
Before Talk Fusion, Anna worked as a chief specialist at a large bank for eight years. With a baby on the way, Anna took a maternity leave towards the end of her banking career. While on leave, she found herself with a great deal of time at home. When her friend Natalya Tarkhova sent her a link to Talk Fusion’s Business Opportunity Presentation, Anna attended with a curiosity that would eventually transform her life.
“Natalya told me about Talk Fusion and how I could earn a second source of income from the Internet,” said Anna. “With a small child on the way, it seemed like a great opportunity to provide for the future.”
After learning about the potential of Talk Fusion’s innovative Video Communication products—how she could literally work and earn income from anywhere in the world—Anna realized what a solid opportunity she had on her hands. She joined Talk Fusion immediately.
Anna quickly learned Talk Fusion’s easily duplicable principles of success under the mentorship of Natalya, who was now her upline sponsor. By actively applying these principles, Anna experienced a rapid ascent to success as she built a growing team of Associates who would share the company’s proven opportunity and innovative products just as she had with them.
“I couldn’t imagine the financial results I would achieve in just a few months,” said Anna.
“In five months, I qualified for the Mercedes Madness incentive and bought a silver Mercedes with payments made by Talk Fusion. After eight months, I achieved the rank of Diamond.”
In just under a year, Anna had reached the highly distinguished rank of Diamond Elite. Along the way, she earned a twice-yearly luxury vacation to Hawaii courtesy of the company’s Dream Getaway incentive and the financial freedom to provide a very bright future for her new son.
Today, Anna leads a large international team of Associates as she travels the world and enjoys a new life outside the confines of the traditional 40-hour workweek. For her, this is only the beginning.
“We have such an incredible future ahead at Talk Fusion,” said Anna. “Bring a real desire to change your financial well-being and you’ll be amazed at what you can achieve with this company.”
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Carlos Gonzalez and Limary Figueroa – ViSalus Hit National Director

June 19, 2014, 7:59 am
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Carlos Gonzalez and Limary Figueroa, ViSalus

The recorded greeting on their voicemail machine sums up the positive attitude of Carlos Gonzalez and Limary Figueroa:
 Hello, today is a great day to make a difference…
Having just achieved the Vi National Director rank and leading by example in the Latino community, that’s exactly what this married couple is doing—improving people’s life, health and prosperity. And that difference has been life-changing. Especially for Carlos, Limary, and their two sons.
Walk by Faith
Two years ago when Limary asked Carlos to attend a Challenge party with her, he told her ‘no.’ As a cancer survivor, she knew the importance of being healthy. Thinking this party could start him down a path to losing weight, Limary asked two more times.
Third time was a charm. It was there when Carlos learned about the entrepreneurial opportunity to promote The Challenge. He had no industry experience, but he did have something else: faith. Earlier, he had prayed for God to offer him a new way to grow. He saw Vi as the opportunity.  And so he took it.
Although Limary was working for a multi-level marketing company, she also decided to walk by faith and left her job a few months later to join Vi. “I was able to work alongside my husband for the first time,” she says. After teaming up with Carlos, Limary qualified for the Regional Director rank 29 days later, and they earned their BMW. Their team has been growing ever since.
Flip Flops for Africa
Carlos and Limary are steadily focused on bettering people’s lives throughout the world. In fact, as part of a 12-day missions trip through the Orphan’s Heart international childcare program, Limary brought shoes to the orphaned children in Africa.
“I went to Africa because I felt God wanting to break me down so He could build me back up,” she says. “And He did. I found my ‘Why’ there. I realized we’re all here to love and help others—not just ourselves. It’s why I’ve decided to use the money from our ND check to buy flip flops to send to Africa. Also, when I achieve Vi’s Ambassador rank, we’ll use the earnings to open an orphanage in Africa. We feel so blessed that God is using us as a vessel to help others.”
It’s the ability to help children on their journey to healthier lifestyles that inspire Carlos and Limary. They have experienced the benefits… in their own family.
“Our 10-year-old son, Christopher, was struggling with his weight and was bullied at school,” Limary says. “He cried every day. But then we helped put him on a healthier path, and he lost the excess weight. Life is so much brighter for him. Through PROJECT 10 Kids, we can help so many children (and families) who are going through what we went through. Now, Christopher shares his story at our Challenge parties. It’s the heart of what we all do.”
A Story of Hope
Carlos and Limary have a lot of reasons to be excited about their future. In addition to creating a thriving Vi family in Florida, they have already built a big team in Puerto Rico that is continually growing.
“We’re thrilled to announce that one of our newest team members, Johanna Peña became a National Director—in only one month,” says Limary. “Also, it’s very encouraging to see that two of our local Promoters, Faith Pearson McKenize and Linda Curry, just earned their BMWs within their first month of joining forces with us.”
Carlos and Limary know their purpose. Their mission is clear. Their results are inspiring. And their passion and perseverance are stronger than ever before.
“This business is completely aligned with our faith and enables us to transform others,” says Carlos. “Our story is a story of hope and about not giving up. Never give up. Remember that it’s not about you. It’s about the people you can empower and help along the way.”
*Achievement in weight loss depend upon many factors such as exercise, discipline and determination.
About ViSalus
ViSalus, Inc. is a healthy lifestyle company that is dedicated to Challenging the World… 10 lbs. at a Time. Founded in 2005, ViSalus develops high-quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters.
ViSalus markets its products in North America under the ViSalus® brand and in Europe under the Vi™ brand, through the Body by Vi Challenge®. ViSalus is headquartered in Los Angeles, California and Troy, Michigan and is majority-owned by Blyth, Inc. (NYSE: BTH). For more information about ViSalus, please visit vi.com and follow the Vi-Community on Facebook and Twitter.
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Top Industry Leaders Stephen And Lani Clark Join Vemma

June 19, 2014, 7:59 am
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Sthen Clark, Lani Clark, Vemma

European industry icons Stephen and Lani Clark have had tremendous success launching and building teams over the past 14 years. Their most recent success was as catalyst leaders to the most historic launch of any direct sales company in United Kingdom history, bringing a North American weight loss and fitness challenge to the UK. The dynamic couple has now madeVemma their home.
The heart of Vemma is a perfect fit for the Clarks, who value people before profit. Meeting Vemma Founder and CEO BK Boreyko and the top tier staff of Vemma convinced Stephen and Lani that Vemma is a superb company with a relaxed, intelligent and directed philosophy that affords a genuine, substantial and lasting opportunity to change lives.
Stephen commented, "I was looking for that elusive 'legacy' company. One that has stood the test of time; one that has a unified product range of such excellence as to change lives; one that rolls with the times — look at Verve. One that has all of the administrative, branding, marketing and business acumen and experience to not only grow substantially, but to endure."
John C. Maxwell says it best, “Everything rises and falls on leadership.” The Clarks and their team are very excited to partner with top industry leaders, Tina and Ken Hockmuth, to help their team create legacies with Vemma. 
Tina Hockmuth shared, "The culture of a company is always a reflection of the leadership. 'People before profits' is a hard motto to live up to. Meeting BK Boreyko and several of the top tier staff convinced Stephen and Lani that they have found a legacy company, a home with a superb product line which serves the customer and a leadership which serves the distributor base. The Clarks want to add their own Verve to the service of others!”
The Clarks are entering the pre-launch phase of their team along with the Vemma Affiliate launch in the United Kingdom.
Vemma, which experienced unprecedented growth of 89 percent in 2013 alone, is on the fast track to success, recently hosting more than 10,000 Affiliates at its “All In” Convention in Las Vegas, Nevada in April and launching Verve ReMIX™, the newest insanely healthy energy beverage in its line of Verve products. Competitively priced, ReMIX is already the biggest launch in company history
About Vemma
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every week, thousands of new customers experience the positive difference of the clinically studied Vemma formula. 
The Vemma brands include Verve, a healthy energy drink and Bod-e, a weight loss line. Vemma is headquartered in Tempe, Arizona, and distributes its products through a global network of Affiliates. For more information, please visitvemma.com.
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Mick And Vick Karshner Are Healthy Home Company’s First To Car-Qualify Diamond Status

June 19, 2014, 8:00 am
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Mick and VIck Karshner, Healthy Home COmpany

Mick and Vick Karshner, network marketing leaders and former Black Diamonds, have become Healthy Home Company’s first members to achieve Car-Qualified Diamond status.
Healthy Home Company, formerly Mommy’s Club, awarded a Cadillac SRX to Mick and Vick Karshner in conjunction with the unveiling of the new Healthy Home brand at their Spring Leadership Event in Dallas, Texas.
In order to be considered Car-Qualified Diamonds, Mick and Vick Karshner had to maintain a volume of at least 200,000 CV for three consecutive months, an impressive feat considering the Healthy Home Company first launched in January of this year.
Several features that set the Healthy Home Company car program apart from other programs of its type are the following: 
  • Pro Reps have to solidify and maintain their Diamond status for three months before becoming eligible.
  • Pro Reps begin accruing additional commission that may be used toward the down payment of the vehicle as soon as they become an Emerald.
  • Pro Reps have the option to pocket the extra bonus if they decide they do not want a new car.
“What is so unique about the car program is the requirement to solidify your Diamond status for three months. While it means it may take you a little longer to qualify, it ensures your business is rock solid,” said Mick Karshner. “Many programs look free, but in reality carry a good-sized down payment that is an out-of-pocket expense for reps in other programs.
This company is setting a new standard, and to be a start-up that just began in January of this year, it’s an incredible accomplishment to already hit diamond!”
“We are honored and proud of the trust that Mick and Vick have placed in us to help them build their business. They’ve mastered the art of building, managing and maintaining a passionate network using a high-touch, high-tech approach and are dedicated to sharing our mission to make the home a healthier place to raise a family,” said Bill Glynn, CEO of Healthy Home Company. 
About Healthy Home Company 
Healthy Home Company is a membership-based buying club that offers personal care products for children and adults, household, cosmetics and body care products made with all-natural, Ecocert and ToxicFree® ingredients. Healthy Home Company is also a business opportunity for those who use and enjoy our products and want to share them with friends and family.
We serve as a trusted resource for information on toxin-free living and serve a community of like-minded individuals who want to make the home a healthier place to raise a family.
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USANA Joins Canada’s Largest Natural Health Trade Organization

June 19, 2014, 8:00 am
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Are your vitamins regulated? On a mission to advocate supplement regulation and the health industry as a whole, on a global scale, USANA Health Sciences Inc., has joined the Canadian Health Food Association. CHFA is the largest trade organization in Canada – dedicated to natural health and organic products. It is committed to providing access to safe and effective natural-health products for all Canadians.
"Becoming a member of a much respected unit like CHFA, adds credibility to our company while also demonstrating our level of commitment to producing the highest-quality products available," said Ved Nikolic, USANA director of marketing and communications in Canada.
There are currently more than 41,200 active USANA Associates and preferred customers operating in Canada.
"CHFA's commitment to health makes them an ideal fit for USANA," said Dan Macuga, USANA chief communications officer. "Not only does our new membership help our distributors build a more successful business, it displays our support of the health products industry on a more global level."
CHFA represents the interests of thousands of natural-health and organic product manufacturers and distributors in Canada. Its mission is to lead, empower and support its members. It also promotes the growth and advancement of the organic and natural health product industry, while working closely with government and regulatory bodies to ensure fair regulations.
About USANA
Founded in 1992, USANA Health Sciences (NYSE: USNA) is a U.S.-based nutritional company that manufactures high-quality supplements, personal care and energy products in its FDA-registered facility in Salt Lake City. 
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Jeunesse Ranked Nr. 46 On Direct Selling News’ Global 100 List

June 20, 2014, 7:50 am
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Randy Ray, Wendy Lewis, Jeunesse

Direct Selling News has just announced that Jeunesse is up 32 spots on this year’s Global 100 List, and now stands at 46th in their worldwide rankings.
Direct Selling News’ rankings are based on yearly revenue, high industry standards, and overall global impact. Jeunesse has consistently seen transformative annual results.
Sales in 2012 closed at $126 million, but in 2013, yearly sales closed at $257 million—demonstrating over a 100% increase in growth and double the earnings generated in 2012.
DSN has also listed Jeunesse as the 3rd fastest growing direct selling company in the world for the second consecutive year. 
Chief Visionary Officer, Scott Lewis says:
“We are humbled by this significant recognition from Direct Selling News. This company began 2013 with a focused plan; our goal was to secure $250 million in sales revenue and enter in the top 50 direct selling companies in the world.
Scott Lewis - Jeunesse Chief Visionary OfficerWe not only achieved our goal, we surpassed it. However, the corporate team at Jeunesse is cognizant that without our dedicated distributors around the world, this milestone could not have been reached. This accomplishment is really theirs.
“As we progress toward an even more impactful year, we will continue to place innovation and transformation at the forefront of our strategies.
With the collective focus and dedication of our core leaders all over the world, we are extremely confident that 2014 will be a year to remember.”
About the Global 100 List
Direct Selling News created the Global 100 List to acknowledge the achievements of direct selling companies and to provide a clear picture of the magnitude of the industry. Just as every credible industry ranks its players—through Inc. 500, FORTUNE 500, and Forbes’ lists—DSN wanted to show the public what a viable and credible industry direct selling is.
The positive outcome of the ranking is not found in the revenue numbers alone. What the ranking truly reveals about the direct selling channel of distribution is that it is an industry built on the strength of established companies, the promise of newer companies and the depth of products and services offered by millions of people worldwide—making it a truly global experience.
About Jeunesse Global
Jeunesse is a leading direct selling company devoted to encouraging its distributors to look and feel younger, earn more, and enjoy life. Company research focuses on adult stem cell technology, telomere support, DNA repair, and nutrigenomics. Products are made in the U.S.A. and are exclusively formulated for Jeunesse.
With a multi-lingual customer service, back office support team, global enrollment system, and in-house programming already in place, the company is fully operational in 22 offices around the world. Its distribution channels extend to over 90 countries.
Jeunesse and the Jeunesse logo are registered trademarks of Jeunesse Global, LLC in the U.S. and/or other countries. For more information, please visit: www.jeunesseglobal.com. Follow Jeunesse on Facebook www.facebook.com/TheScienceOfYouthfulAging  or Twitter twitter.com/jeunesseglobal
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Steven Thompson – LiveSmart 360 Interview

June 20, 2014, 7:52 am
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Steve Thompson, VP, LiveSmart 360, Interview

Steven Thompson serves as Vice President of Sales for LIveSmart 360.
Steven has earned over $12 million in actual income over an 18 year career that began in 1996 when Steven was only 21 years old.  He has built teams of over 250,000 people in 40 countries and has been rated as one of the top 100 Direct Selling mentors in the world.  
LiveSmart 360 is the maker of 360 Chocolates, the world's leader in functional chocolates for health and wellness.  Steven has been married to his wife and partner, Angie, for 14 years.  They have 3 young children and reside in Dallas, TX, USA.
Ted Nuyten had the honor to interview Steven.
Steven, tell us about your background as it relates to Network Marketing & Direct Sales.
When I got started, I was 21 years old. I was actually waiting tables and putting myself through college and I overheard one of my tables talking about the concept. I was intrigued so I pressed the gentleman for more information and got started.
Why are you successful as a field leader?
For me, success didn’t come quickly. The first five years that I was in the business were NOT very successful at all.
After about five years in the business, I had to actually go out and get a job and ultimately ended up starting a small swimming pool repair service just to try to make enough money. It was from there I was introduced to a young, early, pre-momentum company in the industry. From there I was then able to build it to a six-figure monthly income.
Why was I successful? Just as people are not successful for many reasons, there are [many] reasons people are successful. My work ethic has always been strong.  Hard work — that’s just something that’s very natural for me. To get out and get my hands dirty, to travel… I’m not afraid to do meetings, I’m not afraid to talk to people – never have been
LiveSmart 360 Team
I’ve been EXTREMELY TEACHABLE. When I found someone who was where I wanted to be in the business, to me the natural thing to do was get my ego out of the way and just be teachable. I learned from a number of different people. I would see how certain people did the business and try to do my best to model that.
The third thing is having a white hot burning desire. It wasn’t something that I was interested in or something that I thought I might like to do, it was something that I HAD to do.
The fourth is timing.  I combined these three elements with a company that had the right concept at the right time.
The fifth and final thing I’d say is I just refused to quit. I don’t have “quit” in me – I don’t even know what it means. It is not something I could live with.
Who have been your mentors / inspirations?
I’ve been very, very fortunate to have great mentors. Some have been much more up close and others have been from afar.  Some leaders or mentors have been through books, people like Jim Rohn and John Maxwell, I have devoured so many of their materials — and other leaders in other network marketing businesses. Early on I would take the tapes and I would just literally spin them off the spindle.
I’ve also been a very, very observant person – there are a number of leaders that I would notice as I was coming up through the business.  I would watch and learn different things from them. I’m a big believer in not trying to get one thing or everything from a particular mentor. You pick and you choose. You like the way one guy, one particular leader, the way they work. They’re tireless in their effort and their energy.  You watch another in how they deal with people and how they interact with folks and how they kind of “massage” relationships. You’ll see other leaders who are great at building the dream and they can paint a picture for people. And then you’ll see other who are great at motivation.  Or maybe other who are great speakers and things along those lines.
For me, it was really just a matter of pulling knowledge and information from any direction that I could get it. Sometimes it was upline, other times it was crossline.
You changed from the field to corporate – Vice President of sales, how come?
Don’t let the title fool you, I am still very much in the field. I only earn income on sales generated.  I don’t make money on salary or anything on those lines. I was willing to take on the VP of Sales role not necessarily because it was something I wanted to do. It was really more a matter of trusting myself and believing that there would be no one that would know better what our field team needed than I would… because — number one, I’m living off of the results just as they are —  I’m equally yoked so to speak.
Also, it takes one to know one. Too often in this business there’s corporate people that make all the decisions that have never been in the field.  Building a distributorship is a very different world. It is hard to be able to put yourself in that environment mentally and think like individuals who are walking down that path.
After seventeen years in the business at the time, I just believed, “if there’s anyone that knows how to get this thing done, I’m the one.”  So we started this journey and so far It has worked quite well.
What are the unique selling points of LiveSmart 360.
Where do I start!  First is our product concept. From the first day, I saw the chocolate as a worldwide global brand. The same way you would see a Hershey’s, or a Ghirardelli, or a Godiva – I saw the exact same thing. I think that chocolate is really one of the most unique concepts EVER created in Network Marketing… EVER. Chocolate is a commodity. It is enjoyed by over one billion people every single day in the world…plus ninety percent of the world loves chocolate. Its indulgence, Its sweet, Its fun – Its for children [as well], not just for adults.  I just think the idea of getting healthy by eating chocolate is really cool.  A lot of people do a double take when you ask that question. It is absolutely incredible.
Next is the timing of 360, where we are as a company.  We’ve prepared the foundation, done over $10 million our first year and opened 35 countries in Europe, the U.S, Mexico and Japan.  We have five leaders that have now received checks for over $20,000 for just one week’s efforts. When you’ve got the leadership behind the company, from our President & CEO Chuck [Hallberg] to management team, its solid.  We certainly have a long way to go, but I think that the company is at that place where it is ready for a massive explosion.
In addition, our career path is incredibly unique. We offer things like health insurance, full blown retirement. We’ve really made this a career type situation more than a “deal” type situation which, unfortunately, is really out there a lot in our industry. 360 has a lot to offer, this company is willing to reward the leaders that are willing to really go out and commit to building the business and being successful.
What are the highlights of the compensation plan?
Our plan is divided it up into fourteen total payouts. They’re really divided up, or segregated, into a very practical manner. To many companies write the comp plan, then try to figure out how the Leaders will work it.  We went the opposite direction.   We created four types of income: The Immediate income portion — which is extremely important for people to get money NOW. They need to be able to get money this week. We also built Team Building Income, which is very different.  Our plan has no limit to what a person can earn. On the back end is the Residual. I believe residual income should be SACRED. Whatever is earned… little or big, it should be locked in. so we put in a very stable and very solid residual plan.
By the way, chocolate is one of the most residual friendly products EVER created. It is unlike so many of these “fad” products out there, it will never go away for sure. And finally we put in the Incentives & Benefits, making it a real career path.  For me, the basis of ANY financial plan starts with health insurance. There are so many opportunities out there that want to get people to buy new luxury cars and they can get into debt with things like that. There’s nothing wrong with luxury cars, I own them, but they come in a place and time when you’re ready. The health insurance portion is really helpful. We also have the 360K retirement package. We offer a blessing bonus which I think is spectacular.
It is all brought together with our system… the way in which we DO 360.  Our technology is world class and it allows our Members total flexibility. For example, we literally have the ability to build one leg of business. We don’t HAVE to build the binary, which so many people don’t like. You can literally go to six figures a month, JUST with ONE TEAM.
Do you have a power tip for a newbie in the industry?
Number One — Make a 24 month commitment NOW.  I watch so many people fail because they want to “try it out”. It is going to take you at least two years for you to really know whether or not you’re in the right company and in the right place.  Don’t be a “jumper” type, bouncing around from deal to deal. Find a really good mentor to work with and stick it out. It may not happen as fast as you want, but it will happen. Even if it doesn’t in your current opportunity, it will prepare you for the future. 
[Number Two — ] Commit to grow yourself as a leader – as an entrepreneur. Make sure you’re reading – turn off the radio, and turn off the TV and go on a diet of personal development.  Read the books, attend the seminars, listen to the audio’s.  Remember that your income growth will never exceed your personal growth. 
[Number Three — ] Along these same lines, find a good mentor. Somebody that’s really where you want to be, and not just [financially in] making money, but also in LIFE. For example, if you’re married then that mentor has a good marriage, because a mentor is going to rub off on you in your life whether you realize it or not. They’re not going to be perfect, nobody is, but finding a really good mentor that does the business that you feel good about and is getting the types of results that you’re looking for — seek them out. Ask them, “Will you mentor me?”. Now of course if you ask that question, you’ve got to be willing to what it takes to earn their time, because they don’t need you  — It is the other way around.
As you grow, you will become that type of person that will ATTRACT the people you’re looking for.
Who are some of the top leaders in LiveSmart 360 and what would you say are some of the attributes to some of their success?
Wow… we’re so blessed to have a great team of leaders.  Romacio Fulcher, for example, who is our first Diamond Executive here in the United States — such an EXTREMELY passionate leader. When he walks into a goal, it is just amazing to watch.  He made about $60,000 in his first month with us and everybody was so impressed. Some people thought, “Oh, he must have brought a big downline with him” — when the truth is that he didn’t.  The truth is — He worked HARD.
Jerry Plesko and Maja Rejec in Slovenia. Jerry and Maja are just a power couple. I watch the way they work the business as a couple and build as a team, and it always inspires. They have such a great personal relationship but then they also work really well behind the scenes (which really reminds me a lot of Angie and I).
Aileen Galera — here in the United Sates – who was just making a few hundred bucks a month in her previous business and is now knocking down a high six-figure income. She exemplifies the
“don’t quit” attitude.  Denis Hovelja, who came in our company and made over $50,000 and went Diamond Executive in about 45 days. Ken Turnbow, another great example. I’ve known Kenny for many years. He was actually in the company before I was, but he just adopted everything that we brought into the business from the very first.  Now Kenny has an organization [in that] his group is just growing all over the world. And he’s consistently earning over $60,000/month.
Others like Gunnar Jonasson in Iceland — Iceland has les than 300,000 people. But don’t tell Gunnar that, because he knows and acts like he doesn’t know. Everyday he’s so focused and so positive.
Siegy Boscheri from Italy, who has done a masterful job getting the Italian market started. His energy is contagious and we are so blessed to have him. Mario Vielmas, down in Mexico, for example.  We just recently opened up Mexico and Mario is just doing an absolutely amazing job. He’s so hungry for success and willing to push it, willing to drive it – a “whatever it takes” attitude.
All of these leaders share these types of attitudes, such as
Jason L. Scott 1st out of North Carolina. Thomas & Lisa Aguilar and Robert & Michelle Wallace out of Texas.Suzanne Cherek along with Gen & Lina Velen out of California — what a future these guys have in front of them. It is obviously impossible for me to name them all. We have so many leaders across the country that the world, the future, is their oyster.
 What do you think the future hold for LiveSmart 360?
That’s just it, its unlimited.  The only limitation to 360 is us.  We’ve got revolutionary technology, an extremely simple concept that the world already loves and we’re already in 35 other countries. We’ve only scratched the surface of the scalability of the brand.  The future is really limitless. It is however far we decide to take it.
Right now, we’re focused on what we call “Wave 2’ — our first wave was our first year of launching the chocolate. We did many great things. Now, its time to turn it up! The cool thing for me is that everyone has the vision.  So we’re super excited with where the future is. I’m very humbled to be a part of LiveSmart 360. I’m very thankful to be a small part of the story and I’m just really looking forward to what the future holds.
Contact details for Steven Thompson
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QNET Enters Georgia’s Direct Selling Sector

June 20, 2014, 7:52 am
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QNET, a prominent Asian direct selling company, has entered the buoyant direct selling sector in Georgia by opening a new Agency office in Tbilisi City recently.
The company, which uses an e-commerce platform, is optimistic that the direct selling industry in Georgia will grow big as such a positive trend is noticeable for emerging economies.
With direct selling gaining popularity, Georgia is seen as having good potential to become a leading market in the region.
According to the World Federation of Direct Selling Associations (WFDSA), global retail sales from direct selling in 2012 grew 5.4 percent, year-on-year, rising to US$166.9 billion.
“QNET firmly believes that there is nothing more empowering to individuals than the financial freedom that a career in the direct selling industry provides, and we believe Georgian people, with their ambition and strong sense of entrepreneurship, will appreciate the products we sell and the business opportunities we offer,” said Haldun Arin, Chief Executive Officer of QNET.
QNET’s new agency office is located in the heart of Tbilisi’s business district with following address: No 6, Marjanishvili street. The Tbilisi office will act as the main support center for QNET in Georgia and also will help raise the profile of its business in neighbouring countries. Specifically, it will serve the needs of growing regional market and to meet the increasing demand of Georgian customers by providing consultations about the company, products, after-sales service and customer support over the calls and for walk-in clients from Monday to Friday 9:30AM – 5:30PM.
Additionally, the local agency is ready to provide training for QNET’s Independent Representatives (IRs) and also organise educative coaching sessions to ensure that all IRs are well-trained on business ethics of correct network marketing, business plan and possess excellent product knowledge. Currently, there are about 2,000 registered  IRs of QNET in the country – mainly in Kutaisi, Batumi and Tbilisi cities and the very first distributors  joined  the company in 2010.
“A huge number of potential customers, along with a familiarity with the direct selling industry, make Georgia an attractive market for QNET. The most popular products among Georgian distributors are holiday packages and our online learning courses in the field of marketing and management. Also, we observe that there is a growing demand for Swiss made Bernhard H. Mayer® brand watches,” added Haldun.
QNET sells a variety of exclusive and innovative products of high quality to enhance the lives of its customers around the world. QNET’s range of products includes 30 different brands categorised in nine different categories of wellness, personal care products, jewellery, nutrition, holiday packages, luxury products, homecare, weight management and online educational courses.  
Customers can purchase products from QNET only if they are referred by one of the company’s IRs. The distributors earn a commission when their referrals purchase products from the company website. QNET provides a high level of support to its distributors, offering extensive product and sales training, marketing materials, and seminars.
As a prominent Asian direct selling company, QNET provides a wide range of life enhancing products that are offered through its proprietary e-commerce platform to customers and distributors in over 100 countries. The company also has some 25 offices and agencies worldwide, and more than 50 stockists, apart from localised operations or franchisees in a number of countries.
QNET is a member of the Direct Selling Association of Malaysia, Singapore, and the Philippines. QNET is also a part of the Hong Kong Health Food Association and the Health Supplements Industry Association of Singapore among others.
QNET is active in sports sponsorships around the world, including Formula 1, football, badminton and more, due to the company’s strong belief that the drive, passion and teamwork of sports mirrors that of QNET.
For more information, please visit QNET’s website at www.qnet.net
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After 25 Years, Legal Shields’ Dave Savula Earns Lifetime Achievement Award

June 20, 2014, 7:53 am
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Dave Savula, Legal Shield

LegalShield, one of the nation's leading providers of legal safeguards for individuals, families and small businesses, honored Dave Savula for his remarkable career as a LegalShield associate with the first ever Dave Savula Lifetime Achievement Award at a special ceremony in Ada, Oklahoma last evening.  Savula received the award after a nearly 25 year sales career with the company, during which he became LegalShield's first million dollar and multi-million dollar sales earner, as well as a leader in the multi-level marketing community.  
"Dave embodies what LegalShield associates should strive to be: hard working, persistent, dedicated, and of good moral character," said Rip Mason, the CEO of LegalShield. "He has been integral to the success of the sales force and is a friend to many within the organization. With this award, we recognize and applaud his efforts to help provide legal safeguards to the masses."
Savula and his wife Beverly became LegalShield members in 1985 before becoming associates in 1992. They pioneered a sales approach that is used throughout the company today. Over the years, he has been instrumental in training new LegalShield associates and is a renowned public and motivational speaker. He is a Diamond 7 associate, which is the highest sales designation a LegalShield associate can receive.
"I'm delighted to receive this award and honored that's it named after me," said Savula. "I was fortunate enough to have a great partner throughout my sales career and couldn't have done it without the support of my wife Bev.  We thank LegalShield for giving us the opportunity to sell this outstanding product for nearly 25 years."
The Dave Savula Lifetime Achievement award will be given at the discretion of LegalShield to honor associates and employees who embody LegalShield'score values and make an outstanding personal commitment to the organization.
About LegalShield
LegalShield is one of the nation's leading providers of legal safeguards for individuals, families and small businesses. LegalShield also offers one of the industry's most affordable identity theft plans. Members receive identity theft protection for the entire family for the cost most competitors charge to cover a single individual. LegalShield legal plans cover more than 1.4 million families and 3.7 million lives across North America. More than 34,000 companies offer the LegalShield plan to their employees as a voluntary benefit.
For as low as$20 per month, LegalShield members get access to attorneys who are experienced in the areas of law that most impact families and small businesses. Unlike other legal plans or do-it-yourself websites, LegalShield has dedicated law firms in 49 states and four provinces in Canada that members can call for help without having to worry about high hourly rates. The attorneys at these firms have an average of 19 years of experience in such areas as family matters, estate planning, financial and business issues, consumer protection, tax, real estate, benefits disputes and auto/driving issues. In 2013 alone, LegalShield firms received more than 1.8 million calls from members.
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Claudia Abonce Of Herbalife Earns Presidents Award For Entrepreneurship

June 20, 2014, 7:53 am
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San Antonio Hispanic Chamber of Commerce President Ramiro A. Cavazos

Herbalife (HLF), a leading global nutrition company, is proud to announce that Claudia Abonce, an independent Herbalife Member from San Antonio, received the President’s Award for Entrepreneurship from the San Antonio Hispanic Chamber of Commerce. This award is given to an individual who embodies the true spirit of entrepreneurship through success in small business while making a positive impact in the community. Abonce was chosen for her work as an active Herbalife Member in San Antonio and empowering others to make healthy lifestyle choices.
“We are excited to announce Claudia as the 2014 recipient of our President’s Award for Entrepreneurship,” said San Antonio Hispanic Chamber of Commerce President Ramiro A. Cavazos. “At the San Antonio Hispanic Chamber of Commerce, we strive to foster an environment that promotes strong business as well as strong ties to the community. Claudia has built a successful business and contributes positively to our San Antonio community, the pillars on which this chamber has been built. Claudia is a tremendous example of a true San Antonian and we can’t wait to see what she has in store for the future.”
“This is a tremendous achievement for any small business owner,” said Ibi Fleming, Senior Vice President and Managing Director of North America Region of Herbalife. “When we think of the ethos and entrepreneurial spirit at Herbalife, Claudia epitomizes this in all she does. Her work inspiring those around her to be healthier continues to help make the greater San Antonio community a better place to live. We applaud Claudia for her hard work and congratulate her for such a prestigious honor.”
“I’m honored to receive this recognition from the San Antonio Hispanic Chamber of Commerce,” said 2014 President’s Award for Entrepreneurship recipient Claudia Abonce. “My success as a business owner is a result of my hard work and energy. I’m proud to have the opportunity to empower people in my community to achieve a healthier way of living.”
Claudia Abonce is one of over 68,500 independent Herbalife Members in Texas who are enhancing their lives and others in the community through Herbalife’s products and the opportunity for financial empowerment.
About Herbalife Ltd.
Herbalife Ltd. (HLF) is a global nutrition company that sells weight-management, nutrition and personal care products intended to support a healthy lifestyle. Herbalife products are sold in more than 90 countries to and through a network of independent members. The company supports the Herbalife Family Foundation and its Casa Herbalife program to help bring good nutrition to children. The company encourages investors to visit its website from time to time, as information is updated and new information is posted.
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Jürgen Pulvermüller – ViSalus Germany Hits National Director In 45 Days

June 23, 2014, 8:50 am
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Jürgen Pulvermüller, ViSalus, Germany

After Jürgen Pulvermüller’s company went bankrupt in 2013, he promised himself to never work for the network marketing industry again, which he first started with in 2009. The former maintenance engineer then shifted towards the real estate business, but he soon found it to be unexciting and limiting.
But sometimes things turn out differently than what you initially planned for yourself.
When Jürgen met Vi Co-Founder and Global Ambassador Nick Sarnicola and UK’s 1-Star Ambassador Peter Webb, he decided to give Vi a shot. In February 2014, he accepted The Challenge, immediately enrolling as a Promoter even though he was initially apprehensive about the outcome.
Life surprised him again, however. Jürgen became a Regional Director and earned his BMW after just 16 days with Vi. Forty-three days later, he advanced to National Director. On top of that, his Challenge was an easy and wonderful experience for him—losing 10 lbs. and even participating in a triathlon.
Jürgen has also redefined his goals in life: through Vi, he wants to help more people take risks and continually Challenge themselves—whether it’s a personal, financial or fitness goal.
When asked what his motivation is, Jürgen cited one quote that has defined his life in every situation. It’s what gave him the courage to give Vi a shot, and turn it into a flourishing business:
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently—they’re not fond of rules…
You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.” – Steve Jobs, the late Apple Co-Founder and CEO (1955-2011)
About ViSalus
ViSalus, Inc. is a healthy lifestyle company that is dedicated to Challenging the World… 10 lbs. at a Time. Founded in 2005, ViSalus develops high-quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters.
ViSalus markets its products in North America under the ViSalus® brand and in Europe under the Vi™ brand, through the Body by Vi Challenge®. ViSalus is headquartered in Los Angeles, California and Troy, Michigan and is majority-owned by Blyth, Inc. (NYSE: BTH). For more information about ViSalus, please visit vi.com and follow the Vi-Community on Facebook and Twitter.
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Worldpay US And 5LINX Enterprises Enter Into Referral Agreement

June 23, 2014, 8:50 am
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5Linx, Craig Jerabeck

Worldpay US, one of the recognized leaders in the payments processing industry, announced today that it has entered into a referral agreement with 5LINX Enterprises. The agreement will allow 5LINX to promote Worldpay payments processing products and services to merchants.
“Our 2014 goals will be strengthened by this exclusive sales channel,” says Max Narro, President of Small Business Unit for Worldpay US. “The relationship with 5LINX is progressive, straightforward and authoritative, just as we are in the way we do business.”
Craig Jerabeck, President and CEO of 5LINX, stated, “5LINX is pleased to announce the expansion of its relationship with Worldpay. This new agreement will give 5LINX and its Independent Marketing Representatives a concentrated approach to Worldpay markets. Our Representatives and customers will benefit from offers tailored to our 95,000 members.”
About Worldpay
As a division of The Worldpay Group, Worldpay US provides leading payments processing services across multiple industry verticals. Utilizing traditional point-of-sale technologies to mobile devices, customers can accept payments anytime, anywhere. From transaction capturing and processing to merchant acquiring, Worldpay provides insightful expertise, seamless delivery and valued relationships. Visit Worldpay.com .
About 5LINX
5LINX offers a unique work from home business opportunity based on essential products and services people use every day. 5LINX distributes its products and services through a network of dedicated independent marketing representatives. 5LINX(R) has earned the distinction as being recognized by Inc. Magazine as one of the 5,000 fastest-growing privately-held companies in the country for the last eight years. In 2012 and 2013, 5LINX(R) was named to the Global 100 List compiled by Direct Selling News, the premier direct sales industry magazine, making 5LINX(R) one of the 100 largest direct sales companies in the world.
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Isagenix Wins Silver Stevie Award

June 23, 2014, 8:51 am
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Isagenix, Chris La Fleur

Isagenix was honored with a Silver Stevie Award for its Share the Shot campaign at the 12th Annual American Business Awards held Friday, June 13 at the Fairmont Chicago Millennium Park Hotel.
The marketing campaign, which lasted three months, and was launched on Social Media, awarded one lucky winner with a year’s supply of e+™ for being the most creative in showing how they “Share the Shot.”
Participants were asked to snap a photo or tape a 30-second video showing how they share e+ with friends and family. Thousands of Associates in the U.S. and Canada participated and voted on the winner, helping this campaign go viral.
Isagenix Director of Corporate Communications and Publications, Chris La Fleur attended the prestigious event to accept the awards on behalf of the Isagenix family.
“The Share the Shot contest represents the true spirit of direct sales. As a direct selling company, Isagenix relies on word-of-mouth referrals to share our products and the home-based business opportunity,” shares Chris.
“We thank our more than 300,000 Associates worldwide for the opportunity to transform lives and for helping gain recognition through this award.”
This is the 27th Stevie Award bestowed upon Isagenix. The company proudly displays all of its Stevie Awards at its World Headquarters in Chandler, Arizona.
Isagenix was also awarded Bronze Stevie Awards in the following categories:
  • Company of the Year (Health Products & Services)
  • Kathy Coover, Executive of the Year (Health Products & Services)
  • Communications Department of the Year
  • 2013 “Live Out Loud” Celebration, Best Internal Recognition/Motivational Event
  • IsaNews Magazine, Best Newsletter or House Publication
  • Isagenix New Member Welcome Kit, Best Marketing or Sales Brochure or Kit (Print)
  • Experience Isagenix Video, Best Corporate Overview
The Stevies
The Stevies™, which are nicknamed from the Greek word meaning “crowned,” are trophies that were presented to the winners during its semi-annual event. More than 400 nominees and their guests attended.
For more details on The American Business Awards, visit StevieAwards.com.
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Battle Over BurnLounge Law Suit: Both Sides Claiming Victory

June 23, 2014, 8:52 am
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Kevin Thompson, The MLM Attorney

Kevin Thompson, the MLM attorney reports:
On June 2nd, 2014, the Ninth Circuit published its long awaited BurnLounge Opinion.
Within hours, both sides of the Herbalife (HLF) battlefield issued statements claiming victory about the decision. I've taken the week to process the opinion. During this time, I've tried to keep up to speed with the online chatter regarding various interpretations.
One thing is clear: the gray space in MLM law separating legitimate direct selling companies from pyramid schemes has been minimized considerably.
Summary
  • The Court successfully threaded the needle on the issue of “ultimate users,” essentially creating two classes of participants.
  • The Court provided several factors throughout the opinion to help outsiders deduce the motivation driving consumption. This is especially helpful in assessing HLF.
  • The opinion will require the FTC’s pyramid scheme expert to create another analytical framework to distinguish pyramid schemes from legitimate direct selling companies (assuming they need one).
  • The Court adopted the logic provided by the FTC in its 2004 Staff Advisory Opinion.
  • The Court eliminated all confusion regarding Omnitrition, as it completely ignored the widely referenced dicta that consumption from participants cannot count as sales to “ultimate users."
On the one side, Bill Ackman's Pershing Square spun it as validation of its argument that commissions in the Herbalife plan were derived primarily by opportunity driven demand (recruitment rewards) instead of legitimate product consumption. On the other side, the MLM industry (myself included) breathed a sigh of relief, submitting that the decision validates a lot of our main points in responding to common criticisms of the model. This article is intended to cull out the key nuggets in the BurnLounge decision and interpret what it means going forward.
Omnitrition Dicta No More
At first, people were surprised that Herbalife was so quick to applaud the BurnLounge decision. It's important to understand the full context. In its Appellate Brief, the FTC was arguing along the lines of the dicta in the Omnitrition decision. In its brief, the FTC argued,
"As this Court said, 'If Koscot is to have any teeth, such a (non-retail) sale cannot satisfy the requirement that sales be to 'ultimate users' of a product.' Omnitrition, 79 F.3d at 783 (emphasis added). Applying this Court's teachings in Omnitrition, internal sales to other (distributors) cannot be sales to ultimate users consistent with Koscot." The reference to non-retail sales not counting as sales to "ultimate users" has always been interpreted as "dicta," and thus, largely disregarded by those in the industry. Dicta, by the way, is language in an opinion that's not essential to the issue presented before the court. The definition of "ultimate user" is significant because the second element in pyramid scheme analysis is triggered when rewards are unrelated to product sales to "ultimate users." If participants in the plan cannot be considered "ultimate users," all resulting commissions would be treated as "recruiting bonuses," thus, rendering most MLMs illegal.
The FTC's expert in pyramid scheme cases, Dr. Peter Vander Nat, has heavily relied on this dicta in his analysis of pyramid schemes. In the FTC's latest action against a pyramid scheme, Vander Nat wrote (in a footnote), "The critical issue under this test is whether recruitment rewards are related to the sale of products to ultimate users. Under further exposition given in a number of federal court cases, I also understand that the ultimate users of the products – for purposes of the Koscot test – are people who are not participants in the business venture." The BurnLounge opinion turns that assumption completely on its ear.
With the FTC's argument in play, the stakes were incredibly high. The Court was not persuaded by the FTC's argument and landed on a more sensible, case-by-case approach.
So what did the court conclude?
Thoughtful Analysis Regarding the Definition of "Ultimate User"
The Court dedicated an entire section to the definition of "ultimate user." Before diving into the law, it's important to understand the basics: the practice of paying commissions on purchases made by distributors for self-consumption and/or resale is known as "internal consumption." The opposite is when distributors buy primarily to qualify for bonuses i.e. buy things they would never buy at prices they would never pay without the financial opportunity. In BurnLounge, the Court held that participants in the plan can be counted as "ultimate users" provided that the participants bought the products for legitimate "internal consumption" i.e. personal use. Herbalife apparently derives most of its volume via internal consumption, which has been a source of much criticism. The Court has shed some light on the issue.
The Court held, "BurnLounge is correct that when participants bought packages in part for internal consumption, the participants were the 'ultimate users' of the merchandise and that this internal sale alone does not make BurnLounge a pyramid scheme." (BurnLounge Decision, p. 19). The Court went on to say, "Whether the rewards are related to the sale of products depends on how BurnLounge's bonus structure operated in practice." Bottom line: factors need to be weighed when assessing whether commissions are driven by "ultimate users."
What is an "ultimate user"?
In this regard, the Court looked to the FTC's 2004 Staff Advisory Opinion for guidance. The section quoted by the court reads, "In fact, the amount of internal consumption in any multi-level compensation business does not determine whether or not the FTC will consider the plan a pyramid scheme. The critical question for the FTC is whether the revenues (that support the commissions) are generated from purchases of goods and services that are notsimply incidental to the purchase of the right to participate in the money-making venture." (emphasis mine).
Back to BurnLounge.
BurnLounge was held to be a pyramid scheme because "the rewards BurnLounge paid were primarily for recruitment, and (distributors) were clearly motivated by the opportunity to earn cash rewards from recruitment." (BurnLounge Decision, p. 3-4). The Court weighed several factors in reaching its conclusion that the majority of the rewards were tied to recruitment, not legitimate product sales to "ultimate users."
Retail vs. Non-Retail
It's now a moot point. Up until this case, critics argued that the majority of a company's revenue must come from retail sales i.e. sales to customers outside of the network. Their rationale: rewards via internal consumption were "recruitment rewards," thus, the majority of revenue must come from customers instead of participants. While external sales remain a strong indicator of product value, it's not a bright-line, determining factor. More importantly, it's not a requirement. Critics appear to be backing off of this "retail vs. non-retail" line, focusing instead on the "endless chain" element of network marketing programs, arguing that the nature of perpetual recruitment dooms participants to failure. This argument is made with the full understanding that there has yet to be a program collapse due to market saturation. It's a theoretical conundrum, not a practical one.
Back to the issue of retail vs. non-retail. In its opinion, the Court made itself clear that purchases made by the participants can be counted as legitimate sales PROVIDED… and this is key… there's legitimate consumer demand for the products. In other words, the Ninth Circuit affirms the idea that there are essentially two categories of purchases: (1) those by ultimate users inside or outside the network, and (2) those derived via opportunity driven demand i.e. people inside the network buying to qualify for commissions a/k/a "channel stuffing,""garage qualifying,""inventory loading," etc.
Factors the Court Used in Finding that BurnLounge Lacked Sufficient "Ultimate Users"
It's now reality. Beyond debate – revenue from participants inside the network must be carefully considered when assessing a company's legitimacy. The resulting commissions from internal consumption cannot be blindly treated as "recruitment rewards" as critics (and Bill Ackman) would prefer. If you will recall, in Bill Ackman's initial presentation, he placed great emphasis on the idea that the majority of commissions were driven via "recruitment rewards," thus, proving his point that rewards in Herbalife were primarily driven by recruitment, not legitimate sales. He was treating all Royalty Rewards as "recruitment rewards." (Ackman Presentation, slide 148). Lately, it appears Pershing Square is taking more of a behavioral approach, getting away from the internal consumption issue, arguing that Herbalife distributors are buying primarily to qualify for bonuses based on their behaviors in the field.
What are the factors that the Ninth Circuit used?
  • Purchasing patterns
  • Lack of value
  • Requirements to buy premium products to increase earning potential:
  • Lack of consumer safeguards
  • Emphasis of the Marketing
While these factors were not centrally located, they were referenced in various locations throughout the opinion. They're discussed more fully below.
Purchase patterns: The Court was disturbed by the fact that 95% of distributors bought the premium products while only 35% of non-distributors (customers) bought the same. (BL Decision, p. 14). The Court said, "If package purchases were driven by the value of the merchandise included in the packages rather than by the opportunity to earn cash rewards, one would expect to see comparable numbers of (distributors) and (non-distributors) buying the same packages."
As it relates to Herbalife: Herbalife, as a company that sells hard goods compared to BurnLounge (which sold digital goods), will need to show that people outside of the network purchase inventory at a comparable clip to distributors. To the extent distributors buy more than what they personally need (which is very likely if distributors are buying inventory with the intent to resell), Herbalife will need to show that sales to "ultimate users" for retail do occur. It's not important in the sense of determining what percentage of revenue is coming via retail. It's important for purposes of assessing this single factor. If the purchase patterns are out of whack, it's indicative that participants are buying solely to qualify for bonuses instead of legitimate consumption/resale, i.e. it would indicate if the Herbalife distributors are, in fact, "ultimate users" and not simply trying to "garage qualify."
Lack of value: The Court held that the BurnLounge products had limited value, thus, the primary motivation leading to the purchases was NOT for legitimate product consumption. (BL Decision, pages 10, 19). Instead, the BurnLounge distributor was motivated to enhance her earning potential. The Court held, "In practice, the rewards BurnLounge paid for package sales were not tied to consumer demand for the merchandise in the packages; they were paid to (distributors) for recruiting new participants. BurnLounge, through its recruitment efforts, created its own synthetic market.
As it relates to Herbalife: It's not hard to quantify value. Is there a legitimate market for weight loss products? Yes. Are Herbalife's products priced appropriately to penetrate that market? It depends. Prices, ingredients, intellectual property, consumer demand… they can all be boiled down to numbers. As for the motivation of distributors (value driven vs. recruitment driven), this can be learned by way of surveys. On the issue of pricing, Ackman has submitted that based on aper-calorie metric, Herbalife is weak. (Ackman Presentation, slide 16). It's important to remember that Herbalife SELLS A DIET PRODUCT; thus, penalizing a diet product based on fewer calories is confusing. In its rebuttal, Herbalife indicated that its product, on a per-serving basis, fell right in the middle based on the suggested retail prices. (Herbalife Rebuttal, slide 25). If you factor in the discounts available to distributors, the cost per serving would dramatically fall further. I'll leave it to the reader to decide if a per-serving or per-calorie basis is preferable in quantifying value.
Regarding distributor motivation, Herbalife commissioned Lieberman Research to drill into the expectations of its distributors. The results are between slides 36 and 45 in Herbalife's rebuttal presentation. The results indicate that 73% ofFORMER DISTRIBUTORS said they joined with the desire to save money on product. While critics seem quick to question the methodology, the result is significant. What incentive does a former distributor have in being dishonest on their responses? 400-plus former distributors were surveyed. Out of the people surveyed, 87% would recommend Herbalife products to family or friends. The 73% number jives well with the 71% number referenced on Herbalife's Income Disclosure Statement. 71% of Herbalife distributors never sponsor a single person. Those looking to put Herbalife out of business are quick to argue that people are loading their bellies with weight loss shakes with the hopes of recovering their "losses" by way of future earnings from downline recruits. If these participants are truly victims as claimed by critics, it's not reflected in the volume of FTC complaints. In 2012, the peak of Herbalife's evil ways prior to Ackman shorting the stock, the FTC received only 18 consumer complaints. While critics claim that victims are less likely to complain because of social anxiety, the FTC makes it incredibly easy for consumers to anonymously complain on their website.
Regarding product value and consumer demand, the metrics are in Herbalife's favor.
Requirements to Buy to Qualify: In BurnLounge, participants were REQUIRED to buy the premium packages to qualify for deeper commissions. When the motivation driving distributor consumption is crucial in pyramid scheme analysis, BurnLounge was immediately dead in the water when it required distributors to buy. The Court held, "The district court found that because purchasing a package was required for participation as a Retailer or Mogul, and because Moguls earned cash for selling packages, '(distributors) by default received compensation for recruiting others into the program." (BurnLounge Decision, p. 10, emphasis mine). Plus, distributors had to recruit several additional participants to qualify for the basic bonuses ("concentric retail bonuses"). Without question, the plan forced people to focus on recruitment and buy items they never would've bought at prices they never would've paid but for the income opportunity.
As it relates to Herbalife: Participants can hit the Supervisor rank without sponsoring a single person. Therefore, there's no default commission. While participants CAN buy to qualify, the issue boils down to whether they're primarily buying to qualify or buying for personal consumption/resale. It's absolutely possible for participants to buy to hit the Supervisor rank. In BurnLounge, participants were obviously investing in worthless products to earn recruitment rewards. Herbalife can submit that the majority of people are buying with the intent to use, resell and/or get discount on product. This is an area that'll be sorted out by the FTC based on Herbalife's production to the FTC's discovery requests.
Lack of Consumer Safeguards: This is a point that's more nuanced. While the Court did not reference the "Amway Safeguards" specifically, they did note that Amway was found to be legitimate due to its policies. As a recap, the FTC held Amway to be a legitimate enterprise largely because of its consumer safeguards. Specifically, Amway had a 70% rule (where 70% of all purchases needed to move to other people), the 10 customer rule (where distributors had to certify that products went to at least 10 customers each month) and the buyback rule (where distributors had 12 months to return sellable inventory). These safeguards were not specifically referenced in the opinion. However, in response to BurnLounge's argument that it was just like Amway, the Court said, "Though Amway created incentives for recruitment by requiring participants to purchase inventory… it had rules it effectively enforced that discouraged recruiters from 'pushing unrealistically large amounts of inventory onto' recruits."
In my opinion, the 70% rule and the 10 customer rule are no longer relevant. This is especially true now that the dicta in the Omnitrition case (that referenced the 70% rule) has been disregarded. Those rules are vestiges from an era that pre-dates direct fulfillment. In those days, the "directs" had to purchase inventory on behalf of their entire organizations and fulfill the orders; thus, warranting rules that ensured the inventory was moving to "ultimate users." Today, unique orders can be shipped to individual homes. The risk of inventory loading is greatly reduced PROVIDED that there's a robust/easy-to-understand/clearly communicated buyback policy.
The Court held that BurnLounge had zero policies to prevent bonus buying. Once bought, the products were non-refundable.
As it relates to Herbalife: The point here is well documented. There's a 12-month, 100% buyback policy. There's a 90 day, 100%, no questions asked policy on the administrative fees to join. Prior to 2013, the buyback policy was 90%. The amount of total refunds: 0.5%. If participants are investing for the rights to maximize their earnings, they're given the ability to return all unsold/unwanted inventory, resulting in all recruitment commissions being clawed back out of the plan.
With Herbalife, new participants are asked to certify that they've seen and understand the income disclosure statement(disclosing that the average person makes nothing), they're asked to certify that they understand that there's no requirement to buy to qualify for bonuses and they're asked to certify that they understand the buyback policy. If I were to define the population of victims, it would be the group of people that buy AND USE the product under the assumption that they'll recover the "investment" by way of recruiting more participants. Since the product is used, there's nothing to return. This is the opportunity driven demand that the regulators are trying to prevent. Speaking of victims, I'm sensitive to the people that volunteered to be on Ackman's documentary about Herbalife. Their injury was clearly deeper than financial. They were embarrassed. And for their willingness to be candid about their experience, I commend them. The challenge: when you offer a financial opportunity that's driven solely on production, how can you create a program that guarantees success? How can you create a program that guarantees better than a 50/50 shot? A 90/10 shot? It's especially difficult when the cost of joining is under $60 and anybody can join. The alternative would be to charge more, like a franchise. And then, we'd still be talking about failure rates, but with fewer people and larger amounts.
Emphasis of the Marketing: The Court held that BurnLounge participants focused primarily on recruitment over product value. The Court wrote, "The district court also found that BurnLounge's marketing focus was on recruiting new participants through the sale of packages." (BurnLounge Decision, p. 10). Additionally, the Court referenced the factor in the Omnitrition case when it wrote, "Omnitrition was likely a pyramid scheme because of its recruitment focus." In BurnLounge, the pay plan literally required participants to recruit several people to achieve the basic levels in the plan. Plus, the products had minimal value, leaving distributors with little choice but to focus on the financial opportunity.
As it relates to Herbalife: This is for the fact-finder. The other factors referenced above are more objective in nature. "Emphasis" is a bit more gooey and requires an extensive analysis of how the products and opportunity are being positioned in the marketplace. In other words, I don't know.
Conclusion
BurnLounge was held to be a pyramid scheme. In its opinion, the Ninth Circuit clarified a lot of contentious issues surrounding the industry. The factors assessed in reaching that determination are informative for long and short investors going forward. And of course, the factors are informative for the industry as a whole. While the people betting against Herbalife have argued that the entire industry has been propped up with bubble gum and duct tape over the years with clever interpretations of case law, this opinion clears the air considerably.
The issue of "retail vs. non-retail" revenues was put to bed. It all boils down to the amount of commissions derived from "ultimate users." Put in another way, legitimate network marketing companies exist when the rewards are primarily driven by product sales to ultimate users. Regarding the gray between rewards for "ultimate users" and recruitment rewards (generated by people looking to maximize their earning potential), Dan McCrum summarized it perfectly when he wrote, "What is not clear is the point at which legitimacy disappears and scumbaggery takes over. The debate around Herbalife, so far as the law is concerned, is where it falls on that spectrum."
I agree with him. There's a spectrum. And Herbalife's fate will be determined by where it falls on that spectrum. There's no bright-line test. The lack of a bright-line rule is not evidence of a conspiracy of sorts. Using a case-specific/totality of the circumstances standard is not unique to this area of the law. When determining if someone was negligent, courts weigh factors. When determining if someone is an employee or a contractor, courts weigh factors. When determining if a constitutional right was violated, courts weigh factors. And when determining if a company is a legitimate MLM or a pyramid scheme, courts weigh factors.
What does this mean going forward?
Network marketing companies will get more intelligent in delineating between "ultimate users" from everyone else. The market is already moving toward preferred customer programs where people can receive product discounts as preferred customers WITHOUT joining the business. Since we know these are metrics the courts want, it's important to show clean data. Absent clear delineation, we have the factors provided in the BurnLounge case to help. Currently, when people join to save money on product (as my friend recently did with an essential oils company), short sellers treat them as "victims" or "failures" for purposes of beefing up the failure rate and finding a pyramid scheme. As the BurnLounge opinion makes clear, it's not proper to make such distinctions without carefully considering the motivation driving the sales.
What does this mean for Herbalife?
I stand by my original prediction made with Bob Chapman in January of 2013. Herbalife will be fine. They do a lot of things right. Their product is proven. Their pay plan does not require recruiting or buying. While their attrition is high, it's likely attributable to two compounding factors: the nature of the weight loss category (where 70% of all dieters quit within 12 weeks) and the nature of people pursuing business opportunities (where the majority of people quit within a year). While there's room for manipulation in their plan where people can "garage qualify" and buy more than they can use or sell, the consumer safeguards shore up the exposure (though it obviously does not eliminate it). Do they have some knuckleheads in the field? Yes. Will they be required to pay for those sins? Possibly. Will the FTC sue them and shut them down. No. Will there be a consent decree where Herbalife will be required to report to the FTC on an annual basis regarding the enforcement of their policies? Possibly. As for the other publicly traded MLMs like Nu Skin (NUS) and USANA (USNA), their fates are inter-woven with Herbalife's.
I'm not here to give advice on whether Herbalife is a safe investment. I'm not sure how the analysts will quantify the risk that's out there. I'm also not paid to be Herbalife's advocate. But I do know that there are two sides of the HLF battlefield, and I think the BurnLounge opinion decidedly favors Herbalife over Ackman.
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Mannatech Restructures For International Growth

June 24, 2014, 7:48 am
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Robert Sinnott, CEO, MAnnatech

Mannatech(R) , Incorporated (NASDAQ: MTEX), the pioneer of nutritional glycobiology, and leading innovator of naturally-sourced supplements based on Real Food Technology(R) solutions, and creator of the M5M(SM) (Mission 5 Million(SM) ) social entrepreneurial movement, recently announced the appointment of Chris Simons to Regional President, EMEAA, and Patrick Park to Regional President, Asia.
Chris Simons joined Mannatech in 2008 as Director of Sales, South Africa. His roles and responsibilities quickly increased, most recently as Regional Vice President, EMEA. Prior to his time at Mannatech, Mr. Simons spent 19 years in the direct sales industry as a field leader and business manager for one of the largest independent networks of direct sellers in the world.
Over his career, he has played an integral role in launching many new markets, including South Africa, Malaysia, India, China, Turkey, Indonesia, Thailand and many countries in Europe. He has overseen the deployment of global systems incorporating events and business education platforms that have resulted in over $1 billion in revenues in those specific markets.
Chris is known for working very closely with his field leaders, and creating a market where those leaders have the freedom and support to thrive, while also building an operation that is set up for ongoing, sustainable business. "Over my time at Mannatech, it's been a distinct pleasure to witness so many leaders rise up, and to work so closely with them," says Chris Simons, Regional President, EMEAA. "I'm eager to support the acceleration of this leadership growth across the world."
Patrick Park joined Mannatech in 2009 as General Manager, South Korea. More recently, Mr. Park served as Regional Vice President for Asia, leading the company's overall operations in Japan and Taiwan, and was crucial in the launch and oversight of the Hong Kong market in 2013. Prior to joining Mannatech, Patrick Park served 13 years in the direct sales industry. Over his career, he has played a key role in expansion into markets including Russia, Korea, India, Indonesia, Turkey and Thailand as part of a multi-billion dollar company. He has demonstrated explosive sales and marketing leadership as well as keen operational management during his time with Mannatech.
His expertise in rolling out company initiatives in a way that resonates with specific markets has been an invaluable asset to Mannatech. In his new role, Mr. Park will oversee Mannatech's operations in South Korea, Japan, Taiwan and Hong Kong. "Leading Mannatech Asia over the past few years has been very exciting, and we've just begun," explains Patrick Park, Regional President, Asia. "I'm focused on maximizing the collaborative efforts in our North Asian markets, and further supporting the steady growth we've seen overall in the region."
"Our goal is to always support our customers and our independent Associates at the highest level," explains Dr. Robert Sinnott, CEO and Chief Science Officer. "Mannatech has experienced a shift in its core business over the past few years. Our revenue outside of North America now accounts for a larger share of our total business, and we welcome that shift. These appointments of Chris Simons and Patrick Park follow a strategic commitment to fully support Mannatech's latest growth areas."
Recently, Mannatech announced the appointment of Al Bala to President. Mr. Bala will oversee the operations led by Mr. Park and Mr. Simons. "We are pleased to have some great talent to help accelerate this growth," adds Al Bala, President. "Patrick Park is a powerful leader who unites and serves our Associate sales force. He is a terrific manager of our global business in Asia. Chris Simons is a fantastic operational leader who shares the passion of top Associate leaders. He has proven he can implement powerful events, strong leadership development and inspire the field to take actions to grow their business."
For the first quarter 2014, Mannatech reported that operations outside of North America accounted for approximately 52.8% of consolidated net sales (compared to 50.8% for first quarter 2013). During this same timeframe, Asia/Pacific net sales increased by 6.7%, and EMEAA (Europe, Middle East, Africa and Australasia) net sales increased by 8.8%.
About Mannatech
Mannatech, Incorporated, develops high-quality health, weight and fitness, and skin care products that are based on the solid foundation of nutritional science and development standards. Mannatech is dedicated to its platform of Social Entrepreneurship based on the foundation of promoting, aiding and optimizing nutrition where it is needed most around the world. Mannatech's proprietary products are available through independent sales Associates around the globe including the United States, United Kingdom, Canada, South Africa, Australia, New Zealand, Austria, Denmark, Germany, Norway, Sweden, the Netherlands, Japan, Taiwan, Singapore, Estonia, Finland, the Republic of Ireland, Czech Republic, the Republic of Korea, Mexico, Hong Kong and Namibia.
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Jamie Lawrence Earns New BMW From Mary Kay

June 24, 2014, 7:49 am
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Jamie Lawrence, Mary Kay

Jamie Lawrence, of Mary Kay at Concord, earned a new BMW in honor of her outstanding achievements at the company.   
She received the keys to her third Mary Kay career car at Hendrick BMW at Northlake.
In 2008, Lawrence was hired as Mary Kay independent beauty consultant and climbed the ladder to become independent sales director three years later.
Lawrence works from home, while raising two daughters. She thanks Mary Kay for helping her set an example to her daughters and other women that “you can have anything you want in life with a little hard work, determination and a positive attitude.”
About Mary Kay
Today, with more than 3 million Independent Beauty Consultants, Mary Kay offers more than 200 premium products in more than 35 countries around the world.
For 50 years, Mary Kay has led the way in giving women what they crave: advanced skin care that delivers results; modern makeup in on-trend colors and advanced formulations; and fresh, unforgettable fragrances.
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Mark and Tammy Smith – Nerium International Hit $232,000 Per Month

June 24, 2014, 7:50 am
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Mark Smith, Tammy Smith, Nerium International
Mark O. Smith and his wife Tammy Coty Smith from Southern California, USA, as of May – June 2014, they have hit the $232,000+ per month mark and $2.7 million in annual earnings
Mark is a former military and college student and turned into a multi-millionaire from home.
In December 2013 Mark and Tammy have hit already the $220,000 per month mark with their Nerium International distributorship.
Nerium International is founded by the Olson family and Dennis Winsor and comprised of a broad team of experienced founders, executives, and home office support personnel that is passionate about empowering the Brand Partners success.
Jeff Olson, CEO has an industry-wide reputation of success and leadership. He has been a top distributor in several companies, building multimillion-dollar sales teams.
Jeff has been the CEO of two corporations, as well as the founder of The People’s Network, a company that became one of the largest personal-development training organizations in the nation.
Mark O. Smith Earnings
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Avon Philippines President Sees True Filipino Spirit

June 24, 2014, 7:51 am
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Julie Tatarczuk, Avon 

Six months after Super Typhoon Yolanda wreaked havoc on lives and property in Eastern Visayas, Julie Tatarczuk, president and general manager of Avon Philippines, has made an emotional journey back to the city of Tacloban—her heart still full of anticipation for what she would come across along the way, but no less replete with hope and confidence that life in this city is moving forward.
Tatarczuk’s positive expectations were buoyed up by her own experience with Tacloban-based Avon representatives. Their branch, as well as with outlets in Ormoc and Naval, was among the worst hit by the typhoon.
But exactly 31 days after the strongest typhoon in recorded history hit and ravaged the region, Avon Tacloban had made a bold move to reopen, notwithstanding the mayhem and the indescribable destruction around. It was their way of telling people that life should go on ASAP.
In the thick of rubble and ruins of the city, Tatarczuk made her way to Tacloban last December to throw her full support to the decision of Avon representatives to reopen, even as most businesses were closed and other sources of livelihood were put on hold. Looting was also rampant, and nothing was sacred at that point.
“Only a few days after the typhoon had hit, the Tacloban reps were already asking when they could reopen. At that time, there was a clamor for personal hygiene necessities like deodorants, body wash, lotion, as well as undergarments, and basic cosmetics such as lipstick and eyeliners, and our reps felt they needed to help too by supplying people with these items,” Tatarczuk recalls.
Avon Philippines has been strong on the personal hygiene items area, selling per minute an average of 20 deodorants, 13 hand and body lotions under the Skin So Soft label, 25 bras and 29 pairs of panties. It also sells 19 lipsticks per minute.
Curiously, why would people in the midst of the worst disaster look for lipsticks and eyebrow pencils? “Para kahit nabagyuhan, maganda pa din sila, maganda ang pakiramdam nila. Para hindi mukhang nabagyuhan tignan! (So that even if the typhoon struck, they still feel and look beautiful),” cheerfully replied Rachel Lee Asis, an Avon sales leader.
Avon Back on the Philippines
It was almost unimaginable for Tatarczuk how Avon’s Tacloban business could proceed. There was no electricity, there were no computers, no aircon. The stocks were on the floor, and not all the dealers had managed to make their presence felt. Of the 6,000 enlisted Avon representatives in the region, more than half were still unaccounted for. But Tatarczuk was just simply floored at how things moved so quickly toward the branch’s recovery.
Finding out what Filipino spirit is Tatarczuk’s tour of duty to head Avon Philippines started in September last year, at a most challenging time. A strong earthquake just rocked Bohol and Cebu in October, then came the Zamboanga siege—and then Yolanda.
“I was fully prepared to get into action, but I didn’t realize it would be that quickly! I moved to Avon Philippines to add new energy and direction but that changed because there was something to do first,” she quipped. Tatarczuk joined Avon in 2007, implementing marketing strategies for 42 countries in Continental Europe, Western Europe and North Africa. She became group vice president brand marketing, leading the marketing strategies and new product development for beauty brands, driving sales revenues of $8 billion, and overseeing the acquisition of the Liz Earle brand, which is now a subsidiary of Avon.
Emergency situations like this are nothing new to Tatarczuk, however. During the London bombing in 2005, she also found herself immersed in helping those affected by the tragedy. And it was during such circumstances that Tatarczuk realized the value of remaining calm and keeping personal emotions at bay.
“The challenge is to be clear-headed, to set aside emotions. When you have people like the Avon ladies who have dedicated their lives to growing the business, you will be determined to help them by hook or by crook. They have to feel the leadership,” Tatarczuk adds.
Indeed, at the height of the confusion, Tatarczuk made it clear that people came first, and that every single Avon associate was located. Teams were also organized, one to respond to the needs that resulted from the disaster, and one to respond to business matters. The latter was responsible for getting the stocks needed to Tacloban, whether by land, or sea, or air despite the seeming absence of available transportation remedies at that time. The Avon office also served as home to about 20 families who sought refuge in the Avon building.
Avon open in Philippines
The Avon headquarters in New York also did its share in helping its Philippine offices. Tatarczuk confirms that the Philippines is one of the top 10 markets for Avon and this country is important, to say the least. Avon CEO Sheri McCoy had made it clear that the Philippines was a priority for them too at that time
“They were concentrating on providing us with the speediest approval for whatever we needed to donate, for the Avon sales associates, etc. E-mails and requests went directly to our regional offices and they would really wait for it so the approvals came immediately,” Tatarczuk recalls.
The reopening of Avon Tacloban was thus seen as being significant in reviving sources of income and supporting the recovery of the company’s representatives.
Other branches including Bogo, Passi, Borongan, Kalibo, Roxas, Sara and Danao were able to resume operations within two weeks after the Yolanda onslaught.
“I have always heard the term ‘The Filipino Spirit’ but I didn’t know what it genuinely meant until I came here. These people are not victims, they are survivors. I am humbled and felt small, my job here had a purpose and I have seen it now,” she states.
Moving forward 
Meeting the Avon sales reps six months later, Tatarczuk became instantly emotional.
“The gift you give to me every day are your smiling faces, that you are rebuilding. You have my absolute commitment to help you as you go from strength to strength to strength because you deserve to be happy and live out your dreams, the way you keep moving forward,” she says addressing the sales reps during the formal blessing of the refurbished Avon Tacloban offices.
Avon endorser Georgina Wilson joins Tatarczuk on this trip and is equally awed by the resilience of the ladies before her. “The is the first branch I have visited, and I am witnessing now how beauty really runs deep. It is a beauty that saves lives, I waited six months to come here and I am proud to be with the strongest people I have come to know,” Wilson says.
Slowly but surely, the branch is picking up the pieces. The numbers say it all. Bon Escobar, Avon division manager for the Visayan region, reveals that Avon Tacloban’s business share has even increased from .9 percent, to 1.2 percent.
“The devastation was incomprehensible so much but the 30-year-old branch in some ways is more alive,” Escobar notes. “The amount of sales delivered equates with the number of dealers doing the selling. Life is going on, the homes are not yet finished because we have not received invitations yet to the blessings but the building in their hearts is already done. Di pa tapos ang laban, kapag wala na ang mga tents, that is the mark na tapos na. But we want to continue to inspire not only the region but the entire Philippines.”
Tatarczuk says the inspiration radiates not only through the country but throughout the world. Even as Avon has been actively leading in worthy causes, particularly in the fight against breast cancer and domestic violence, nothing of this sort has been witnessed in the entirety of its operations all over the world. How Avon Philippines reacted well to disaster is now serving as a beacon of strength, and Tatarczuk says it just might have inspired a new commendable cause for Avon to take up worldwide.
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Top 150 Worldwide Earners In MLM – June 2014

June 25, 2014, 9:00 am
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The ranking: The estimated earnings are based on Internet research, earnings claims from conventions, downline, upline, crossline information, direct selling magazines and through our 70+ reporters.
Numerous top earners and companies share earnings with us. Our objective is to show people, you can make an honest living with MLM, Direct Selling working with all kind of Direct Selling Companies.
These leaders had an incredible vision, empower people, and change their life through this business. They build Million-Dollar Distributorships through Million Dollar Relationships.
The estimated (gross) earnings are per month. You can search on name/company in our full database. 
Adjustments, or did we miss you and do you make more then $ 5,000 per month?

Please fill this Confidential Form in


WW RankNameCompanyEst. MonthEst. YearWebsite
1Dexter & Birdie YagerAmway$1,300,000$15,600,000www.dexandbirdieyager.com
2Angela Liew and Ryan HoNuSkin$1,100,000$13,200,000www.nuskin.com
3Barry Chi & Holly ChenAmway$650,000$7,800,000www.amway.com
4Brian McClureAmbit$452,000$5,424,000www.ambitenergy.com
5Foo Howe Kean & Jenny KoAmway$450,000$5,400,000www.amway.com
6George Zalucki & Art NapolitanoACN$400,000$4,800,000www.georgezalucki.com
7Holton BuggsOrganoGold$400,000$4,800,000www.organogold.com
8Kim HuiJeunesse$400,000$4,800,000www.kimhui.brucehathuc.com
9Shane MorandOrganoGold$400,000$4,800,000www.organogold.com
10Sunny Hsu & Debra HsiehAmway$400,000$4,800,000www.envip.com/en.asp
11Tom & Bethany AlkazinVemma$400,000$4,800,000www.vemma.com
12Abraham Benitez and Raquel CortezHerbalife$395,000$4,740,000www.herbalife.com
13Enrique and Graciela VarelaHerbalife$395,000$4,740,000www.herbalife.com
14Steve ThompsonAmbit$370,000$4,440,000www.rsthompson.com
15Carol & Ken PorterMonavie$350,000$4,200,000www.Monavie.com
16David Wood and David SharpeEmpowerNetwork$350,000$4,200,000www.empowernetwork.com
17Nancy DornanAmway$350,000$4,200,000www.n21corp.com
18Tae Ho KimHerbalife$350,000$4,200,000www.herbalife.com
19Philip EckartAmbit$324,000$3,888,000www.ambitenergy.com
20Betty SungNuSkin$315,000$3,780,000www.nuskin.com
21Carol and Alan LorrenzHerbalife$300,000$3,600,000www.herbalife.com
22Jose ArdonOrganoGold$300,000$3,600,000www.organogold.com
23Kaoru NakajimaAmway$300,000$3,600,000www.heckel.ne.jp
24Simon AbboudACN$300,000$3,600,000www.ACNinc.com
25Toufik RezigWorldGlobal$300,000$3,600,000www.worldgn.com
26John SachtourasOrganoGold$295,000$3,540,000www.organogold.com
27Leonard & Irina WeisbeinHerbalife$275,000$3,300,000www.herbalife.com
28Seung Ja and Young Ho Kang ParkHerbalife$265,000$3,180,000www.herbalife.com
29Patrick Maser & Mike MaserACN$260,000$3,120,000www.ACNinc.com
30Dong Keun ChungHerbalife$255,000$3,060,000www.herbalife.com
31Christian SteinkellerOrganoGold$250,000$3,000,000www.world.organogold.com
32Kang Hyeon Sook & Ryu InIkAmway$250,000$3,000,000www.amway.com
33Lamia BettaiebWorldGlobal$250,000$3,000,000www.worldgn.com
34Leonard & Esther KimAmway$250,000$3,000,000www.wwdbkorea.com
35Mark Lei & Peggy YehAmway$250,000$3,000,000www.amway.com
36Max SchwarzAmway$250,000$3,000,000www.schwarz-organisation.eu
37Peter & Eva Muller-MeerkatzAmway$245,000$2,940,000www.peterundevamm.com
38John and Lori TartolHerbalife$240,000$2,880,000www.herbalife.com
39Susan PetersonHerbalife$240,000$2,880,000www.herbalife.com
40Mark and Tammy SmithNerium$232,000$2,784,000www.markandtammysmith.com
41Brad AlkazinVemma$220,000$2,640,000www.vemma.com
42Gina & Steve MerrittMonavie$210,000$2,520,000www.Monavie.com
43Nathan RicksNuSkin$210,000$2,520,000www.nuskin.com
44Ashley and Nick SarnicolaViSalus$200,000$2,400,000www.visalus.com
45David MosesZija$200,000$2,400,000www.davidmoses.com
46Ed BestosoMelaleuca$200,000$2,400,000www.bestoso.com
47Luis & Angela VenturaOrganoGold$200,000$2,400,000www.successteam.organogold.com/r/US/
48Mark ComerSynergy$200,000$2,400,000www.synergyworldwide.com
49Megan and Anthony WolfendenMonavie$200,000$2,400,000www.mymonavie.com/mwolfenden
50Minh and Julie HoTalkFusion$200,000$2,400,000www.talkfusion.com
51Rafael RojasMelaleuca$200,000$2,400,000www.melaleuca.com
52Kami and Nathan DempseyITWorks!$195,000$2,340,000www.kamidepmsey.myitworks.com
53Madra Meystedt JonesITWorks!$195,000$2,340,000www.simplyskinny.myitworks.com
54Vick StrizheusEmpowerNetwork$195,000$2,340,000www.empowernetwork.com
55Ray MontieAmbit$188,000$2,256,000www.ambitenergy.com
56Jimmy SmithIsagenix$185,000$2,220,000www.isagenix.com
57Herb & Patty CapedaIsagenix$180,000$2,160,000www.besetfree3.isagenix.com
58David ImonitieOrganoGold$175,000$2,100,000www.organogold.com
59Giselle SexsmithNuSkin$175,000$2,100,000www.nuskin.com
60Marco & Milagro DubonFLP$175,000$2,100,000www.foreverliving.com
61Mitch & Deidre SalaAmway$175,000$2,100,000www.diamondfocus.com.au
62Naoki Hongo and Kimie HongoNuSkin$175,000$2,100,000www.nuskin.com
63Jamal UddinACN$170,000$2,040,000www.ACNinc.com
64Dave SavulaLegalShield$166,000$1,992,000www.prepaidlegal.com
65Tetsuya FujisawaNuSkin$165,000$1,980,000www.nuskin.com
66Corbin & Holly RoushMonavie$160,000$1,920,000www.buildthejuice.com
67Gerry SeebacherLyoness$160,000$1,920,000www.lyoness.net/EU/
68Rita HuiUSANA$160,000$1,920,000www.ritahui.com
69Michiko and Bruno GrafNuSkin$155,000$1,860,000www.nuskin.com
70Ming Kuan and Ming Chu ChenNuSkin$155,000$1,860,000www.nuskin.com
71Tony & Jessica RushEmpowerNetwork$153,000$1,836,000www.empowernetwork.com
72Aron SteinkellerOrganoGold$150,000$1,800,000www.organogold.com
73Carsten LedulePMInternational$150,000$1,800,000www.pm-international.com
74Collette LarsenUSANA$150,000$1,800,000www.larsenglobalblog.com
75Daniel Lim and Lilian QuahNuSkin$150,000$1,800,000www.nuskin.com
76Edgar Mojica4life$150,000$1,800,000www.successbuilders4life@earthlink.net
77Geri CvitanovichHerbalife$150,000$1,800,000www.herbalife.com
78Jeff RobertiJuiceplus$150,000$1,800,000www.roberti.net
79John & Tiffaney MalottSeacret Direct$150,000$1,800,000www.seacretdirect.com/malott
80Jonathan MendozaLucrazon$150,000$1,800,000www.latinoecommercesolutions.com
81Jordan AdlerSendOutCards$150,000$1,800,000www.jordanadler.com
82Mongi ErrahalWorldGlobal$150,000$1,800,000www.worldgn.com
83Roberto RuizFLP$150,000$1,800,000www.foreverliving.com
84Ruth & Jeff ElliotVemma$150,000$1,800,000www.vemma.com
85Scott & Sue OlsenMonavie$150,000$1,800,000www.Monavie.com
86Tim FoleyAmway$150,000$1,800,000www.amway.com
87Rolf KippFLP$145,000$1,740,000www.flp-europe.com
88Fabricio NobreMelaleuca$142,000$1,704,000www.fabricionobre.com
89Chris & Debbie AtkinsonAmbit$139,500$1,674,000www.ambitnurse.com
90Craig BrysonNuSkin$135,000$1,620,000www.nuskin.com
91Takako KitaokaNuSkin$135,000$1,620,000www.nuskin.com
92Jeremy & Mindy DeebleACN$130,000$1,560,000www.ACNinc.com
93Michael Palmstierna HamiltonHerbalife$130,000$1,560,000www.herbalife.com
94Tsuyoshi TomiokaSynergy$130,000$1,560,000www.synergyworldwide.com
95Tyler and Tasha DanielsLifevantage$130,000$1,560,000www.lifevantage.com
96Wongyun Woo & Misoon HwangACN$130,000$1,560,000www.ACNinc.com
97Yun-Tae HwangSynergy$130,000$1,560,000www.synergyworldwide.com
98Carole Taylor and Peter OelmannIsagenix$125,000$1,500,000www.CaroleTaylor.com
99Edwin HaynesOrganoGold$125,000$1,500,000www.organogold.com
100Elizabeth WeberMarketAmerica$125,000$1,500,000www.marketamerica.com
101Jon GillardiIndependenceEnergy$125,000$1,500,000www.jongillardi.com
102Kei Itaka and Midori TajimaNuSkin$125,000$1,500,000www.nuskin.com
103Maria SchleipferAmway$125,000$1,500,000www.amway.com
104Rigo YepezAmbit$125,000$1,500,000www.yepez.goambit.com
105Ronnie and Sally ParkNuSkin$125,000$1,500,000www.nuskin.com
106Ok Hee KwanHerbalife$124,000$1,488,000www.herbalife.com
107Resa and Matt SalterNuSkin$124,000$1,488,000www.nuskin.com
108CJ PetersonIndependenceEnergy$123,000$1,476,000http://jscd.independencealliance.biz
109Presley & Jeanie SwagertyIgnite$123,000$1,524,000www.igniteinc.com
110Marcel DezsoePMInternational$121,000$1,452,000www.pm-international.com
111Brian & Andrea SaxACN$120,000$1,440,000www.ACNinc.com
112Brian McMullenVemma$120,000$1,440,000www.vemma.com
113Franco LofrancoACN$120,000$1,440,000www.ACNinc.com
114Jeff and Maureen MillerMelaleuca$120,000$1,440,000www.melaleuca.com
115Max KnowlesACN$120,000$1,440,000www.maxknowles.acnibo.com
116Shane & Dana DouglasACN$120,000$1,440,000www.ACNinc.com
117Trish SchwenklerASEA$120,000$1,440,000www.livewell.teamasea.com
118Yuu AvantraNuSkin$120,000$1,440,000www.nuskin.com
119Brian CarruthersLegalShield$116,000$1,392,000www.prepaidlegal.com
120Daniel and Jennifer KimNuSkin$115,000$1,380,000www.nuskin.com
121Debbie & Geoff DavisACN$115,000$1,380,000www.ACNinc.com
122Kenton WorthingtonNuSkin$115,000$1,380,000www.nuskin.com
123Kevin O ConnorFGXpress$115,000$1,380,000www.kevinboconnor.com
124Werner KaiserLyoness$115,000$1,380,000www.lyoness.net/EU/
125Logan & Haley StoutIgnite$114,000$1,368,000www.igniteinc.com
126Marcell HalimTalkFusion$111,000$1,332,000www.talkfusion.com/1239010
127Abraham Jong Min & Sun Mee MinNuSkin$110,000$1,320,000www.nuskin.com
128Al ThomasACN$110,000$1,320,000www.ACNinc.com
129Anton BondeNuSkin$110,000$1,320,000www.nuskin.com
130Charlie & Debbie KalbMonavie$110,000$1,320,000www.Monavie.com
131Danny VoloninoACN$110,000$1,320,000www.ACNinc.com
132Dianne & Lorin LeavittSynergy$110,000$1,320,000www.synergyworldwide.com
133Jennifer & Darin DowdACN$110,000$1,320,000www.ACNinc.com
134Pat and Marguerite SungNuSkin$110,000$1,320,000www.nuskin.com
135Spencer HunnACN$110,000$1,320,000www.ACNinc.com
136Tony KentTrivita$110,000$1,320,000www.tonykent.com
137Jeremy & Karen ReynoldsXocai$109,900$1,318,800www.ShowMeTheChocolate.com
138Sheley Ke and Victor XuMonavie$108,000$1,296,000www.Monavie.com
139Matt RasmussenACN$107,000$1,284,000www.ACNinc.com
140Clay JacksonVemma$105,000$1,260,000www.vemma.com
141Enes OlgunMegaHoldings$105,000$1,260,000www.enesolgun.com
142Ahuva SimoneNikken$100,000$1,200,000www.nikken.com
143Chan Koon Tin & The Chai Foong (Alice)Amway$100,000$1,200,000www.amway.com
144Clement & Anita FuAmway$100,000$1,200,000www.amway.com
145Craig & Chelsea KotterACN$100,000$1,200,000www.ACNinc.com
146Dane IorgSynergy$100,000$1,200,000www.synergyworldwide.com
147Dominique Cano-FloresACN$100,000$1,200,000www.acninc.com
148Eddy & Grace ChaiFLP$100,000$1,200,000www.foreverliving.com
149Franz-Rudolf FreidingerLyoness$100,000$1,200,000www.lyoness.net
150G5 (5 couples)WorldVentures$100,000$1,200,000G5.worldventures.biz
Showing 1 to 150 of 150 entries


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